Beginners Guide to SEO: Best 20 Step to Learn SEO [ 2023 ]

Beginners Guide to SEO: Best 20 Steps to Learn SEO [ 2023 ]

Basics of SEO

• What is SEO?
• On-Page SEO
• Off-Page SEO
• Backlinks: Do-Follow Vs No-Follow
• Importance of Social Media in SEO

Top SEO Tools

• Google Keyword Planner Tool
• Google Trends
• BuzzSumo
• Semrush
• Ahref
• Copyscape: Duplicate content Checker

Eye Catchy Titles for Articles

• Number in Title
• Trigger Words in Title
• Square Bracket in Title
• Year in Title
• Keywords in Title

Quality Content Writing

• Finding Quality Contents
• The Skyscraper Technique – By Brian Dean

On-Page SEO Techniques

• SEO Friendly URL
• Start Page Title with Keyword
• Proper Keyword Stuffing & Frequency
• Using H1 H2 H3 Tags Properly
• By Fast & Responsive design
• Using Outbound Links
• Proper Internal Linking
• Using LSI Keywords
• Image optimization
• Adding Social Sharing Buttons

Off-Page SEO Techniques

• Submitting Website on Search Engines.
• Moving Man Method 
• Guest Blog Posting
• Round-Up Post for Your Website
• Technique to Get Quality Backlinks
• List of Free Do-follow Backlink Sources

At last, these are few Beginners Guide to SEO if you want to check out advance Beginners Guide to SEO: Best 20 Steps to Learn SEO [ 2023 ]

Basics of SEO

If you have just developed your new website and want it to rank well in search engines like Google, then you must know SEO basics.

Optimizing your website is tricky if you are a newbie in this field.

But, once after reading this Special guide on WordPress website and SEO, you start ranking and banking with your new WordPress website very quickly.

What is SEO?

In simple words, SEO stands for Search Engine Optimization. This means optimising your website to get organic traffic by ranking higher in search engines like Google, Bing, etc. Beginners Guide to SEO: Beginners Guide to SEO: Best 20 Steps to Learn SEO [ 2023 ]

Search Engine Optimization is not about FOOLING search engines to rank you up. But instead of this, SEO means optimizing or formatting your site so that it helps your website rank easier in the search engine.

If people search for a topic in the search engine related to your website content. Search Engine Optimization helps it to rank higher in searches on the Web, resulting in more clicks and traffic to your website. Beginners Guide to SEO

This is the first step towards the beginners’ guide to SEO.

Research: How to Find the Right Keywords

Research is a little tedious, but it’s an indispensable part of finding the right keywords. You want to uncover keywords that:

Have a high search volume (people are looking for the keywords)

Have low competition (a smaller amount of results will mean your chances of ranking higher improve)

Are supported by your content (the keywords are relevant to your site).

Create quality Content

After you pick the right keywords, it’s important to start crafting your content.

Search engines have bots that automatically crawl your website, “reading” it to find out what it’s about and then deciding which keywords each page should rank for. You can influence their “decisions” by optimizing your content for certain keywords.

This is especially true if you create content that bots can’t read. It’s easy for bots to interpret text, but they aren’t advanced enough to watch videos, look at images, or listen to audio. You’ll need to describe them so the bot can understand and rank your pages for the appropriate keywords.

On-Page SEO

On-page SEO is the technique of optimizing your own website pages/posts to get a high ranking in search engines like Google. Beginners Guide to SEO

Both content and HTML code of a website page is optimised in such an order, making it easier to rank your website high in search engine.

Using Keywords in sufficient amount and frequency, using SEO-friendly URLs, and Proper Using H1, H2 H3 tags are a few examples of On-Page SEO which we will discuss in detail.

Off-Page SEO

Off-Page SEO is optimizing your website to rank high in the search engine from external sources on the Web like backlinks from other websites, Social Share signals etc.

All those techniques that boost your website traffic and rankings from some external source in the search engine are called Off Page SEO. Beginners Guide to SEO

Building links to your site on other website pages, Social Sharing of your website content are a few examples of Off-page SEO which we discuss in detail later.

 

Backlinks: Do-Follow Vs No-Follow

Backlinks refer to the hypertext links of a website built on another website. If a user finds some other’s website link worth sharing on his article, then he simply builds a link to another website on his article. That link of a website built on an external website is termed as a backlink. Beginners Guide to SEO

Backlinks are a very important metric for ranking a webpage in search engines like Google. The more quality backlink a website gets, the higher it’s ranking in the search engine.

Backlinks is the most important aspect of SEO, and many SEO expert has advised making quality backlinks from High authority websites.

But, still, many people do it in the wrong way because they don’t know the difference of do-follow and No-follow backlinks. But this beginner’s guide to seo will help you to understand it properly. Beginners Guide to SEO

No-Follow Backlinks:

No-Follow Backlinks are those backlinks which are built on a website with a “No-Follow Tag”( rel=”nofollow” ) in it. No-follow Backlinks do not have any SEO or ranking benefits in the search engine.

If you want to give a website a link to your post or article but you properly not much familiar with that website, in that case, you must give No-follow backlink to that website. Beginners Guide to SEO

No-follow backlinks do not provide any SEO benefits. So, if you make a lot of backlinks on other sites with a No-follow tag, then it does not help rank you high in the search engine. Beginners Guide to SEO

Example of No-Follow Backlink:

“<a href=”https://www.newsekaaina.com” rel=”nofollow”>Read Online News</a>”

 

Do-Follow Backlinks:

First of all, do-Follow backlinks are those built without any No-Follow tag. Do-Follow backlinks are the most useful backlinks in terms of SEO, and they will help your website to rank higher in the search engine.

If you liked someone’s work or article and want to share or feature it on your website, you must give that website a do-follow backlink. Whenever you add useful links to your website, it shows a positive signal towards your website visitor and their trust towards your website also increases.

You must build do-follow backlinks on relevant high authority websites in order to get rank high in search engine.

Example of Do-Follow Backlink:

“<a href=”https://www.newsekaaina.com”>Read Latest News</a>”

 

Importance of Social media in SEO:

Social Networking Websites like Facebook, Twitter, Google Plus, Reddit etc, have a very important aspect in SEO. A long time ago, when social networking websites were newbies, many people shared great content all over the web; Google saw this and developed an algorithm across this for SEO. “Beginners Guide to SEO”

Google consider each social share as a backlink to that website. So, that means if a website gets a TON of social share… It signals to Google to rank it higher than its competitor websites.

This is the only reason big companies are so obsessed with building a social profile of their brand and promoting their products.

You must use social networking websites and make a good number of followers on them to get rank high in search engines. I have mentioned a detailed topic on Social Networks for “Beginners Guide to SEO”

 

Top SEO Tools:

If you are planning to run SEO campaign for your website then you happy to know there are many Free/Paid tools that can help you to do days of work into minutes.

With the advancement of technology, many tools are already available which can be used during the SEO of your website.

I have worked on over 191 SEO tools and in this Beginners Guide to SEO, I am bringing you top SEO tools that can be very helpful to you for ranking your website on Top spot.

 

Google Keyword Planner Tool:

Google keyword Planner Tool is designed by Google to find relevant keywords with its monthly search and competition analysis. The best thing about this tool is that its a 100% Free tool and you can access with just a Gmail account.

 

In this picture i have used Google keyword planner tool to analysis “tesla car” keyword. You can easily see “tesla car” keyword has Average Monthly Search of 100K to 1 Million with low competition on this keyword. “Beginners Guide to SEO”

Website Link:

 https://adwords.google.com/home/tools/keyword-planner/

 

Google Trends:

Google trends is designed to find the latest and trending topics on the Internet. In addition to this, Google Trends is best place to find viral News, Topics and information about any Niche market. This is also a 100% Free tool for searching trending topics online.

Website Link:

https://trends.google.com/trends/

 

Buzzsumo:

Buzzsumo is the best tool to find most shared and viral content on Social Networks like Facebook, Twitter, Google plus etc. You can easily find any viral contents about any Niche on a social networks in Few seconds on Buzzsumo.

Buzzsumo also provide options to find people who shared those content, backlink checker, latest trending topics, Content analysis and Facebook Analyzer.

Website Link:

www.buzzsumo.com

 

Semrush:

SEMrush is best SEO tool to check and analysis competitor website keywords, its backlinks, Paid keywords, keywords rankings and all other information that online Marketer required. “Beginners Guide to SEO”

In Semrush Tool you can easily get all those Paid keywords of your competitor website. Paid keywords is like Gems for you because “No one Pays for Anything until he is getting profit from it!”

Target these paid keywords first to get any descent traffic and sales from your website.

Website Link:

https://www.semrush.com/

 

Ahref:

Ahref is the best and #1 SEO tool that has all the features which is required for researching competitor analysis, Keyword research, backlink research, content research, rank tracking and web monitoring etc.

I have been using this tool for the past 2 years and find it very useful if you are serious about your website and all online digital marketing.

Website Link:

https://ahrefs.com/

Copyscape – Duplicate content Checker:

Copyscape is designed to find duplicate content across the Web. I have used over 17 plagiarism checkers, but no one came near Copyscape.  “Beginners Guide to SEO”

If you hire a content writer for your website, you must check his work on Copyscape before publishing it online.

Website Link:

https://www.copyscape.com/

These are few SEO tools in this Beginners Guide to SEO which you can use it for proper optimizing your website.

 

Eye Catchy Titles for Articles:

Title or Headlines are the most important aspect of any article because they make or break it for you. Your visitor will always judge your article by how interesting and eye catchy your Title of an article is.

Never depend only upon quality content because your Headline helps quality content worth reading. In this beginner’s guide to SEO, my main motive is to show you how easily you can learn the fundamental concept of SEO. “Beginners Guide to SEO”

If someone asks me why anyone reads my article in this world of quality articles? “Best Seo and SMO Blogs”
My Answer will be, “Because i have an EYE CATCHY TITLE for my content…. as simple as that!”

So here I am listing some top ways to make your Title attractive and eye catchy:

Number in Title:

Using numbers in the title is the most helpful tip to make any headline Eye Catchy. Many SEO experts have advised adding a number inside the content title, which helps it to rank well in the search engine. Best Seo and SMO Blogs

This is the only reason why most of the search result in the Google search engine has at least one number in them:

Trigger Words in Title:

With the research of 100,000+ articles, SEO experts have developed a list of many Trigger Words that seduce visitors to get click quickly.

These trigger words affect the Subconscious Mind of a person and make to get click quickly. Here is the list of top trigger words that you can add to make your title Eye Catchy:

• “Free”
• “New”
• “Best”
• “Easy”
• “Secret”
• “Proven”
• “Fast”
• “Top 10 Ways”
• “Free Shipping”
• “Cash On Delivery”
• “147 Best ways”
• “Instant”
• “You”
• “Why”
• “Tricks”
• “100% Money back Guarantee”
• “Amazing Offer”
• “Premium”
• “Money”

After seeing these trigger words, you got the idea to use some of these words in your title to make it Eye Catchy. These are a few trigger words listed in this beginner’s guide to SEO which you must include to make catchy headlines.

Square Bracket in Title:

Yes, Square Brackets ” [       ]  “ In recent research by many SEO experts, they came to surprising results that Headlines with square brackets gets many clicks as compare to an almost same title without a square bracket in it. Best Seo and SMO Blogs

So, i personally recommend you add square bracket in it.

Example of Titles with Square bracket:

• Top 10 Easy ways for Quick Fat Loss [ Check it out].
• 214 Tips to Increase Height in 2023 [ Updated].

So, try to use Square Brackets with your Title to make it more Eye Catchy.

 

Year in Title:

You can also use “Year” of publishing content to make it more Eye Catchy. Many bloggers across the world use Year of publishing content to give user a hint of recent post and makes it clickable. Best Seo and SMO Blogs

Example of Using Year in Title:

• List of 100 Richest Person in 2023.
• 300+ Tips to make backlinks [ Check it out] – 2023.

 

Keywords in Title:

Using Keywords not only benefits On-Page SEO, but it also makes your title Eye catchy. By adding relevant Keywords with your article, you attract your user by that keyword he is searching for across the search engine. Best Seo and SMO Blogs
Example of Keyword “SEO Tips” in Title:

• 15 SEO tips you must know in 2017.
• 154 Best and Easy SEO tips for your blog [ Check It Out].

 

Formula For Title:

After spending 8+ year in content writing i have simplifies your problem of Eye Catchy title by making a simple Formula if you use it, You always going to make other user to click your article: Best Seo and SMO Blogs

• 80+ Proven Ways of Fat Loss in 2023 [ Check it out].
• 10 Easy Tips to learn English Fast [ 2023].

These are few important tips in this beginner’s guide to SEO for making your Title headlines of articles Eye catchy.

 

Quality Content Writing:

Quality Content Writing is a technique which required a lot of time to understand it properly. Many content writers always ask me how can we write a quality content?? Best Seo and SMO Blogs

My Answer for them is.

Write Content for User Not Search Engine!

Yeah it’s that simple! Try to write content that add values for your visitors before making it good for search engine.
If your user loves your content, then search engine automatically loves it too!

But still many people find it difficult to decide on which topic to write on…. Here are few steps in this beginner’s guide to SEO you can use to find some great reference content: Best Seo and SMO Blogs

Finding Quality Contents:

Finding Quality contents is the fastest way to get ideas for a writing a quality content. Many famous bloggers must research about quality content in their Niche Market before heading towards writing a quality content.

For this step i personally use BuzzSumo tool which i had told you earlier in this article in Top SEO Tool Section.

Step 1: Go to Buzz Sumo website and enter any topic e.g. “Health Tips” you want to write on.

Step 2: Find out Top Viral Content on social Network and get ideas from it.

Read all topics you find in this list because these quality content are very much viral on social network.

 

The Skyscraper Technique – By Brian Dean:

Firstly, you must know that this Skyscraper technique is technique which is developed by my favorite “God of Backlinks: Brian Dean” to get quality backlinks and targeted traffic for your website. Best Seo and SMO Blogs

Now this Skyscraper technique involve three major steps which are:

1. Find a shareable content: You have many ways to find shareable content, one example I already told you above by using Buzz Sumo. You can also use Google Trends or other SEO tool to find a content worth sharing.
2. Write Something Even Better: If you can write that content in detail description with good examples and a lot of good relevant images. You can easily make that content worth sharing.

Best Seo and SMO Blogs

1. Reaching Right People to Share: Using the Buzzsumo tool, you can even reach the right people by their social profiles sharing that content. Just make a list of all those people, find their email addresses from LinkedIn, and mail them like that:

By Sending this type of cold email, you can easily convert at an average of 11% Success rate. By sending 100 emails to those people using this template, you can get 10 quality backlinks with High Authority Websites.

This technique in this beginner’s guide to SEO will surely increase your website traffic by 110% in just 14 days.

On-Page SEO Techniques:

On-Page SEO is a technique in which your Website page is optimized to make it easier to rank in the Search engine like Google.

With the advancement of Search engines, many Algorithms like Google Panda Algorithm arrived, which affects the On-Page SEO techniques completely.

So here I am listing the most important On-Page SEO techniques in this beginner’s guide to SEO, which you can use today to rank your website well:

SEO-Friendly URL:

Google algorithm has stated that your URL’s first 3 to 5 words are the most important ranking Factor.

You must use short URLs by including your target keywords in them.

Try to Avoid this kind of URL:

• com/pg=124
• com/26-07-2023/on-page-seo-technique-is-best-for-ranking-your-website

Example of SEO-Friendly URL:

• com/top-seo-strategy

This is the best URL if your target keyword to rank in search engines is “Top SEO Strategy”.

URL Structure

URLs are another important but often overlooked part of SEO.

If your URLs are messy, search engines will have a hard time crawling them, and if search engines have a hard time crawling them, they will not be able to index your site, which means you will not rank in the search engines.

Keep these factors in mind to make your URLs more search engine friendly:

• URLs should not contain extraneous characters ( $ @ ! * % = ? )
• Shorter URLs typically rank better than longer ones
• Numbers and letters should only be used in URLs.

Start Page Title with Keyword:

Starting Page titles with keywords is also the best practice for On-Page SEO.

The closer a keyword at the beginning of a title, the better it becomes from on Page’s SEO point of view.

Example of Title with Keyword at Beginning:

If you are targeting the “On-Page SEO Tools” Keyword, this is the best example for your Page title.

Proper Keyword Stuffing & Frequency:

You must use your target keywords properly. Add your main target keyword to the first 100 words of your content.

I recommend you use the keyword density of your target keyword between 1% to 1.5%, not less, not more.

Your keywords look naturally inside your content, don’t try to overuse them.

Try to use keywords this way around your article:

• • #1 Keyword in a bold letter in the first 100 words.
  • #2 Keyword in the Italic manner in between middle.
• #3 Keyword in Underline manner in between middle.
• “#4 Keyword in inverted Comas manner in last paragraph or in Conclusion”.

Using H1 H2 H3 Tags Properly:

You must use H1, H2, H3, H4, H5 & H6 tags best for On-Page SEO.

• In the H1 tag, try to start the title with your main keyword, as I mentioned earlier.
• In the H2 tag, add your subheading with a combination of the main target keyword.
• Use around 1 H1 tag and 1-3 H2 tags on your web page for best On-Page SEO.
• H3 Tags should include related keywords of your main target keyword.

By Fast & Responsive Design:

Remember one thing: Google doesn’t reward any website with Fast and responsive design, but they punish all websites with prolonged opening speeds and unresponsive web design.
So, you must use a web design or WordPress theme with Fast and responsive web design.

Also, the bounce rate of slow-working websites is high as compared to fast ones.

 

Using Outbound Links:

This is a cool white-hate On-Page SEO technique to increase website traffic.
Google uses outbound links to figure out your page topic. Also, it helps Google to figure out that your article is a Hub of high-quality content.

Linking high authority websites to your web page also makes the trust of your visitors towards your website, which makes them visit your website repeatedly.

Proper Internal Linking:

You must link your web pages properly to make it easier for users to navigate your website properly.
If you believe your previous article is worth linking to your current web page, which adds value to this article, then you must link it.

For good practice, try to use 3-4 links inside the article of your previous articles.

Using LSI Keywords:

LSI keywords are “Latent Semantic Indexing Keywords”, an important aspect of On-page SEO. These LSI keywords are synonyms of your main target keywords, which helps Google to know how much information and quality your article is.

In simple words, LSI keywords are those related keywords that appear at the bottom of Google when you search for any keyword or Topic.

So, try t make a list of all LSI keywords according to this step in the beginners’ guide to SEO and add it to your article properly to get high rankings in the Search engine.

Image Optimization:

Image Optimizing is a very underrated thing in On-page SEO, but you must optimize all the Images inside your article to get a decent amount of traffic.

Try making images of small sizes between 50Kb-100Kb using MS-paint, or you can use Free Image Compressor Software like Compressor.io, the best image compressing tool I know.
You also add a relevant Title and detailed description of that image with Alt-Text focusing on your main target Keyword.

Adding Social Sharing Buttons:

According to a recent Google study, the Social Sharing Signal Button can increase your content-sharing rate to 700%.

Social Sharing may not affect your website ranking directly, But it indirectly helps improve your website rankings.

Also, social share counts make your article eye catchy and relevant in terms of new visitors to your website.

So, Always try to add social shares button to your website to get traffic from social network websites, as mentioned in this beginner’s guide to SEO.

 

Off-Page SEO Techniques:

After fixing all On-Page SEO things in your website, the last step of SEO strategy is Off-Page SEO.

According to Google’s recent Panda algorithm, Off-Page SEO weighs more than ON-Page SEO in terms of ranking inside Search engines.
This makes Off-Page SEO way ahead of On-Page SEO, meaning a web Page with Poor On-Page SEO can Rank #1 if its Off-Page SEO is properly Optimized!

So , Here is the list of all Off-Page SEO Techniques in this beginner guide to SEO:

 

Submitting Website on Search Engines:

The First step of Off-Page SEO is to submit your website to the web Masters tools like the Search console of Google, Bing and all other search engines.

Google Search Console: https://www.google.com/webmasters/tools/

Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster

Log into your account and submit your website URL to Index into Google Search Console.
After That you have to verify it by adding the given Meta Tag to the Header Code of your website.

At last, just submit your website sitemap into the search console to index all pages and posts of your website into search engines, as it Mentions in this beginner’s guide to SEO.

Moving Man Method:

Moving Man Method is a recent Off Page SEO technique in which SEO experts looks for link building opportunity by finding all those companies:

• Changing their Brand Name.
• Moving to New URL.
• Stopped Offering a service or product.
• Completely Shut Down.

And Offering them their own website link in place of those broken links.

 Want an Example?

Sometime ago SEOMoz company changes his name to Moz and changed his main business official website from SEOmoz.org to Moz.com.

After this News, many websites which link old URL SEOmoz.org gets broken links.

So, this is the perfect opportunity for you to make a TON of backlinks by searching all those broken links websites with SEO tools like SEMrush.
And after finding all those websites, simply mail them to offer your related website Links to them.

Guest Blog Posting:

Nowadays Guest blog posting method is very popular because it creates a WIN-WIN situation for both the website owner and guest blogger.
The website owner gets Free quality content for their website, and guest bloggers get quality backlinks for their own website.

You can find many blogs in your Niche to target for Guest Blogging.

Round-Up Post for Your Website:

A round-Up post is a post in which you take an interview of a famous or influential personality in your Niche.

By taking round-up posts of famous experts on your website, you create a great opportunity for your post to get viral and shared all over the web.
You can easily mail a link to your influencer and humbly ask them to share this content on their website and social profile.

You will be shocked to see the result of traffic and backlinks you get by taking round-up posts, as mentioned in this beginner’s guide to SEO.

 

Technique to Get Quality Backlinks:

HARO stands for Help A Reporter Out. You can easily get quality backlinks from High Authority News Website.
You have to find reporters of authority sites from Linkedin or any source. Ask them for any help related to their recent work if you can help them by sharing your web content.

They surely mention your web link in their new article on a high authority news website.

List of Free Do-follow Backlink Sources:

There are also some Free sources of Do-follow backlinks which I had written in the article “Top Bookmarking list [ 2023 ] | Build Quality Backlinks”

Apart from this, there are also some other Free sources of Do-Follow backlinks to your websites :

• High-Quality do-follow Backlinks From .edu by sharing your content on their website.
• By Commenting on Do-follow Niche Related Blogs.
• Building Backlinks From Forums.
• Do-follow backlinks from site Submission Directories.
• Backlinks From Feedback Sites.
• Do-follow Backlinks from Blog aggregators.
• Do-follow Backlinks From High PR Web 2.0 Website.
• From Picture/Video Hosting Website.
• Backlinks by giving Interviews on Other Blogs.