Baba Ramdev-led Patanjali Ayurved is going to launch its apparel and dairy products this year. “The total market size (of these two categories) will be ₹20 lakh crore,” Ramdev said. He further targeted Hindustan Unilever saying, “We will be No. 1 in turnover in a year. We have done shirshasana (laid down) of many large companies. Only Unilever is left.”
We are number one in trust and we will be No. 1 in turnover in a year,” he said. “We have done shirshasan (laid down) of many large companies. Only Unilever is left.”
“What are foreign companies doing for India? What has Hindustan Unilever done for Hindustan, what gate has Colgate opened, and what birds has Nestlé given flight to?” Ramdev asked at the event.
HUL, the maker of iconic brands including Lux, Surf Excel, Fair & Lovely and Kissan, had an annual turnover of Rs34,487 crore in fiscal year 2017 (FY17), making it the country’s largest fast-moving consumer goods company. That same year, Patanjali Ayurved’s turnover stood at Rs10,561 crore and the firm announced it will cross sales of Rs20,000-25,000 crore in FY18, Mintreported on 4 May. The company sells Ayurvedic personal care and food products, including flagship toothpaste brand Dant Kanti. It launched a packaged drinking water brand called Divya Jal last month, Mint reported on 30 August.
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